What to expect in this video?
High Leverage
It includes factors like editorial, tech sites and site architecture. For instance, what stories are they doing?, how does an editorial team choose stories?, Any crawling issues?, how subsections are featured on the home page etc. You need to know such parameters to better your website content and tech issues and leverage this opportunity to rank higher.
Keyword Research
Keywords for news website keep changing everyday. What is more important for a news website is 'Evergreen' content. It is a content that an user may search for all around the year. Its the content that educates more than persisting you to make a purchase. The second part of this research is 'what's changing on your page?'. For news site, page is dynamic and hence your page must include keywords that are relevant to news items displayed.
E.A.T.
It stands for Expertise, Authoritativeness and Trustworthiness. It is a method through which Google can track the no.of visitors coming to your website, what is their purpose to visit?, Do you have lot of ads?, Are you helping your visitors with their purpose? etc. It helps the user to understand if the profiles mentioned on your website are same offline, what is your social media etc. which indirectly build trust in your website authority.
Ongoing SEO
This involves constant monitoring and updating your website in every 15 days. In order to make changes with respect to SEO you must hold discussions on what has to be done next!
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