An email marketing campaign is a cost-effective solution that gives you the power to reach customers in a place most people visit every day i.e inbox. For that, you need a great email marketing tool which has great features and of course suitable as per your company budget. Drip and Leadfeeder are one of the tools with exclusive features to use but it comes with higher pricing. But not all sizes of businesses can afford that cost. That is why they tend to search alternatives or best cheap email marketing tools.
Drip is a first eComm erce CRM specialized in building personal, profitable customer relationships through its email marketing. It also provides meaningful engagement which earns long-term customer loyalty.On the other hand,Leadfeeder integrates with many popular CRM and email marketing tools. The additional data provided fits seamlessly into your existing lead management processes.
To Begin with, Here is the Pricing Comparison Chart:
Best free alternatives for Drip and Leadfeeder
1. Mailchimp
Mailchimp is one of the leading email marketing platforms for small businesses. With Mailchimp, you can design and share your campaigns across multiple emails or ad channels and track their success. It is also integrated with the platforms which are mainly used in email marketing. It gives you a feel of your own publishing platform.
You can set up easily, as it has many customization and functionality options. For those who are not well versed in website design can use pre-designed templates.
The free plan works great for the small-sized businesses which don't have a huge email list.
Proper email analytics and intuitive marketing data of email campaigns is provided.
The platform is very easy to use, even for newbies.
Negative:
Most of the times Mailchimp emails do have a tendency to go to the spam folder.
2. Zoho Campaigns
Zoho Campaigns is an email marketing automation tool that is known for reaching your subscribers with the right message at the right time. As email marketing rules and regulations are getting strict day by day, Zoho Campaigns does its part to help you comply with those laws and regulations.
Zoho Campaigns is loaded with the features like email polls, dynamic content and automated list segmentation to help you send personalized emails to your subscribers.
Provides you A/B testing features. Know which subject line and design work effectively and list management helps you to keep your list spam-free.
Real-time tracking of email opens, clicks, and forwards. The best part is, unsubscribes and bounces are automatically handled.
Using autoresponders, sending drip emails to nurture subscribers based on their interaction with your previous campaigns.
Negative:
Limitation of keeping only 5000 contacts in the professional subscription.
3. Campaign Monitor
Campaign Monitor is a simple and straightforward email tool where marketers can send personalized and beautiful emails, creating a reliable and efficient channel to boost engagement with subscribers and promote loyal conversions. Its professional-grade email marketing and automation platform help today’s fast-growing businesses to use email and drive real, bottom-line results.
Provides a good interface to review data, checking click rates as well as open rates.
Allows you to create forms in order to know the opinion of your clients and categorize them by devices, in order to analyze peoples who use computers and those who use mobile devices.
You can send follow-up emails that help you to keep track of how a campaign is working and also to know the degree of acceptance and interest of the users in the campaigns.
Negative:
You can only review the statistics and reports of a single campaign. There is no option that allows you to group and create statistics of several campaigns.
4. SendinBlue
SendinBlue allows your business to grow and build relationships through email campaigns, transaction emails, SMS and marketing automation. Fully packed with advanced features that will help you boost your marketing strategy.
Automated campaigns to send welcome emails and order confirmation emails.
You can checkout pre-test deliverability before sending campaigns to see if your email will make it to the inbox.
Integrates with list building plugins like Privy, OptinMonster and PlugMatter that allow you to easily display pop-ups on the exit intent and automatically push the email addresses to your SendinBlue account.
Negative:
Users recommend that transactional emails reports and dashboards need improvement.
5. ActiveCampaign
Active Campaigns is one the best email marketing tools which help you to stay right in front of your audience. Send effective emails to the right people to increase sales and level up your business. It also provides marketing automation, CRM, and messaging.
All email templates are fully mobile responsive so they’ll look great on your customers’ mobile phone or tablet.
You will be able to create sophisticated automation workflows for email drip campaigns with every potential persona and lead generation channel source.(make it clear)
According to users, tech support is very responsive and marketing tips videos have been very helpful.
Negative:
Some users have reported that the application is a bit glitchy. Mainly when resending to new people added to a list.
Key takeaways:
Leadfeeder and Drip email marketing tools are one of the finest tools available. To get more traffic and increase your sales, you definitely need access to the best email tools. But not every marketing team can afford that.
Although email marketing is expanding, there are many applicable Leadfeeder and Drip alternatives to consider. Product features, suitable pricing as per your budget and perfect usage can help you boost your business to the top level.
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