Best Marketing Automation Software in 2018 - Zoho vs Hubspot


Marketing automation tools help you automate your marketing efforts. Here we list unique features and compare two of the tools - Hubspot and Zoho.

Hubspot is an inbound marketing and sales software that helps companies attract visitors, convert leads and close customers. It is ideal for small business owners. It provides software, services, and support for inbound marketing success.


Unique features of Hubspot -

  • Analytics: We can track sources and campaigns that are driving traffic to the website.​


  • Landing page - templates available which can be customized. You can use simple drag and drop methods to design the page. The content can be edited to suit the business requirement.

  • Content generation - Blog tool to write and publish blog content with real-time SEO suggestions.

  • Content strategy tool - can be used to create content around key topics customers are actively searching.


  • CTA - With call-to-action tool, create, manage and analyze metrics and information for all CTAs.


Zoho One is a full-featured platform that is equipped with more than 35 applications that enable businesses of all sizes to increase their sales, promote their products and services, and manage back-end processes. The software also supports communication between teammates and customers to facilitate smooth workflows. Zoho CRM, part of Zoho One, offers a host of features which are ideal for both small businesses and enterprises sales organizations.


Unique features of Zoho -

  • Social media tool - You can view all social profiles under one brand. There is a Social tab to manage all conversations across all brands and a Monitor tab to monitor posts and conversations from leads, contacts. Conversation with customers on all popular social media platforms can be made directly from within CRM. You can access all of a leads information and social activities from social tab Automated lead generation from social media based on the type of interaction.


  • Contact management - This feature lets you view all customer activity in one place.

  • Page sense - This tool provides conversion related suggestions for site design and can do A/B testing to see which one is working.


Comparison -

Hubspot:

Pros:

  • Free version available with core CRM features.

  • Very easy to set up and use.

  • Bulk social media posting

Cons:

  • Can only build workflow steps based on yes or no propositions.

  • Premium tools are among the more expensive tools on the market.

  • Landing page template change can cause loss of data.

  • Google analytics integration not available instead their own analytics tool needs to be used.

  • No phone/email support for free users

  • Many key features are restricted in its free version.

Zoho:

Pros:

  • Extensive inventory of tools present Detailed workflow can be created based on different conditions. (e.g. user behavior)

  • Less expensive comparatively.

  • Can integrate google analytics Site

  • Templates can be changed without loss of data

  • Zoho allows you to add leads straight from webforms, so you can integrate your website with your CRM system. This is not something you can do in the free version of HubSpot.

Cons:

  • Content suggestion and creation support not available.

  • Requires a lot of customization at the outset


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