Digital PR requires various strategies and tactics that can improve organic search results and customer reviews. Social media platforms have a major role in these strategies. It is necessary to take into consideration many metrics to ensure the results are in your favor. Among the many available social media platforms, it is integral to stop and take the time to analyze which among them have been beneficial to your brand and modify your priorities to concentrate your efforts which in turn will reap maximum returns.
Here's a video on starting your digital PR journey in the right manner with the help of the right social media platforms.