Influencer Marketing Tools Comparison 2019

Updated: May 15, 2020




Influencer marketing is a strategy that uses key content creators to lead genuine conversation and engagement about a brand’s product or a service. Influencer marketing focuses on using vital leaders to drive a brand’s message to the larger market. Customer behavior is shifting away from TV and popular celebrities — toward social media and influencers driving content within those channels.


Influencer marketing can be divided into two forms mainly, social media marketing and content marketing. Most of the campaigns have a social-media component, where the influencer spreads the word through their personal social-media account. Many of these campaigns also carry out contests or series of tasks around the brand to increase


Influencers marketing on Social Media

WHY USE INFLUENCER MARKETING?


The influence economy has changed the way we buy things—forever. With requirement on the rise, the influencer economy is moving toward more streamlined solutions.We live in an age where people no longer trust ads and according to a research in 2016 about 11% of the internet now uses ad blockers. Influencer marketing also helps brand's deliver their message to an audience through a face they trust


With influencer marketing, you’re able to efficiently reach possible clients on applications they use and sites they visit daily. Your message is naturally meeting them, rather than being forced in front of them through an ad. 


Here are some best influencer marketing tools to make sure you have a good experience and get the results that you desire.


Scrunch


Scrunch is a influencer marketing tool that is designed to help brands and organizations to discover the right bloggers/social media influencers. Scrunch has one of the world's biggest influencer databases with over 20 million profiles and counting.



Here are some pros and cons to help you


Pros

  • Inbuilt contact option- Can contact the influencer directly from Scrunch.

  • Segregation of influencers based on the niche.

  • Wide filter option to reach the right influencer.


Cons

  • Pricing is on the higher side, check out pricing here.

  • Only has Instagram and Twitter influencers.

  • Scrunch is not easy to use, has a learning curve.


Followerwonk


Followerwonk is a Twitter analytics service that enables users to collect and analyze information on Twitter users, understand trends, and expand their reach. This analytical tool helps businesses discover existing and potential clients, identify them by category (location, sentiments, who they follow, etc.), compare Twitter accounts, and more.



With Followerwonk, businesses are able to find and engage brand influencers in their specific markets, contrast relationships with friends and competing brands, and effectively optimize brand campaigns by matching activities that attract and engage followers. The application also makes it easy for users to visualize their data and share their reports with just a few clicks of the button.



Followerwonk UI

Follower wonk UI

Here are some pros and cons to help you


Pros

  • Allows tracking influencer's activity.

  • Option to track and sort followers on Twitter.

  • Allows user to find twitter influencers on the bases of keywords present in their twitter bio.


Cons

  • Only supports Twitter.

  • Search results also display inactive users.


BuzzSumo


BuzzSumo is a one stop solution for all the content related research, social media analysis and assists in exploring the trends as well. BuzzSumo is also one of the top social media analytics tools. The find influencers feature works in two ways to find the influencer you want, one where you can find a influencer with a same target audience as you require and the second one is finding top content creators in a particular industry and have them work for you.