Influencer Marketing Tools Comparison 2019

Updated: May 15




Influencer marketing is a strategy that uses key content creators to lead genuine conversation and engagement about a brand’s product or a service. Influencer marketing focuses on using vital leaders to drive a brand’s message to the larger market. Customer behavior is shifting away from TV and popular celebrities — toward social media and influencers driving content within those channels.


Influencer marketing can be divided into two forms mainly, social media marketing and content marketing. Most of the campaigns have a social-media component, where the influencer spreads the word through their personal social-media account. Many of these campaigns also carry out contests or series of tasks around the brand to increase


Influencers marketing on Social Media

WHY USE INFLUENCER MARKETING?


The influence economy has changed the way we buy things—forever. With requirement on the rise, the influencer economy is moving toward more streamlined solutions.We live in an age where people no longer trust ads and according to a research in 2016 about 11% of the internet now uses ad blockers. Influencer marketing also helps brand's deliver their message to an audience through a face they trust


With influencer marketing, you’re able to efficiently reach possible clients on applications they use and sites they visit daily. Your message is naturally meeting them, rather than being forced in front of them through an ad. 


Here are some best influencer marketing tools to make sure you have a good experience and get the results that you desire.


Scrunch


Scrunch is a influencer marketing tool that is designed to help brands and organizations to discover the right bloggers/social media influencers. Scrunch has one of the world's biggest influencer databases with over 20 million profiles and counting.



Here are some pros and cons to help you


Pros

  • Inbuilt contact option- Can contact the influencer directly from Scrunch.

  • Segregation of influencers based on the niche.

  • Wide filter option to reach the right influencer.


Cons

  • Pricing is on the higher side, check out pricing here.

  • Only has Instagram and Twitter influencers.

  • Scrunch is not easy to use, has a learning curve.


Followerwonk


Followerwonk is a Twitter analytics service that enables users to collect and analyze information on Twitter users, understand trends, and expand their reach. This analytical tool helps businesses discover existing and potential clients, identify them by category (location, sentiments, who they follow, etc.), compare Twitter accounts, and more.



With Followerwonk, businesses are able to find and engage brand influencers in their specific markets, contrast relationships with friends and competing brands, and effectively optimize brand campaigns by matching activities that attract and engage followers. The application also makes it easy for users to visualize their data and share their reports with just a few clicks of the button.



Followerwonk UI

Follower wonk UI

Here are some pros and cons to help you


Pros

  • Allows tracking influencer's activity.

  • Option to track and sort followers on Twitter.

  • Allows user to find twitter influencers on the bases of keywords present in their twitter bio.


Cons

  • Only supports Twitter.

  • Search results also display inactive users.


BuzzSumo


BuzzSumo is a one stop solution for all the content related research, social media analysis and assists in exploring the trends as well. BuzzSumo is also one of the top social media analytics tools. The find influencers feature works in two ways to find the influencer you want, one where you can find a influencer with a same target audience as you require and the second one is finding top content creators in a particular industry and have them work for you.









Here are some pros and cons to help you


Pros

  • Backlinking tool-helps you with backlinking and helps you increase SEO score.

  • Sends brand mentions and update alerts via email.

  • Content research and content analyzers tool provide latest and trending content on the web depending on engagement on the social platform and also provides engagement score of content

Cons

  • Mainly focused on Twitter

  • An expensive tool.

  • No Free/ Freemium version available.

  • Search results sometimes can be very broad.



HypeAuditor


HypeAuditor is an AI based tool. It uses Artificial intelligence to make sure that the account that you want to do business with is authentic or not , ie. checks if the influencer is being followed by genuine accounts. It does so by using machine learning to determine behavioral patterns.




Here are some pros and cons to help you


Pros

  • Fraud detection - it analyses influencer profiles and looks out for suspicious spikes in follower growth, or bot-generated comments that can expose fraud.

  • Powerful Instagram analytics tool for making the right decisions.

  • Audience age and gender- shows each age/gender group and overall split.

  • Uses AI to identify real accounts and helps you select the best influencer to work with according to your demographics.

Cons

  • Weird pricing scheme - No subscription available.

  • No Free/ Freemium version available.

  • Limited to profile searches on Instagram only.



Open Influence



Open Influence uses AI to recognize and label images with descriptions,you can then use that description to search for your image. You don’t have to upload an image of someone doing a particular task, say playing football you can directly search football to find influencers for that topic. You can also fill in rest of categories to filter results more.





Here are some pros and cons to help you


Pros

  • A.I. analyzes influencers content - allowing you to search for influencers by the content they cover

  • Multi platform support - you can find influencers from Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat.

  • Searches Influencers based on your need - with its deep image search.

Cons

  • The premium subscription is a little pricey, coming in at $500/per month

  • No Free version.


Klear


Klear is one of the world's best Influencer Marketing platforms. It enables marketers with powerful yet simple influencer search engine, influencers profiles, campaigns analytics, and social monitoring tools.


Here are some pros and cons to help you


Pros

  • Inbuild CRM to contact and manage influencer.

  • Multi platform support - you can find influencers from Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat.

  • Fraud detection - Ignores fake followers, bots and inactive accounts.

Cons

  • Enterprise only tool.

  • Contact list for all influencers is not available.

  • Does not give an estimate on account reach of an influencer.

  • Business email id required.


AspireIQ


AspireIQ is a tool that allows brands and influencers to smoothly discover, manage and analyze the impact of their campaigns.




Here are some pros and cons to help you


Pros

  • Displays end-to-end Influencer Analytics.

  • Multi platform support - you can find influencers from Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat.

  • Ability to auto-response message, sent to any creator who submits a proposal for the campaign.

Cons

  • Enterprise only tool.

  • Some times shows irrelevant influencers in the recommendations tab.

  • This tool has a learning curve.


Traackr


Traackr is an end-to-end influencer marketing tool. Traackr's technology assists in influencer discovery and assessment, program management and performance measurement for paid and organic campaigns.



Here are some pros and cons to help you


Pros

  • Provides Influencer's audience insights.

  • Multi platform support - you can find influencers from Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat.

  • Influencer market benchmark.

Cons

  • Enterprise only tool.

  • Does not show demographics.

Grin


Grin is the one of the top influencer marketing tools in the market. You can use their advanced tools to: Find quality influencers, automate email follow-up, activate campaigns, grow influencer relationships with CRM, and track and report campaign results and ROI. Manage the entire influencer marketing process from start to finish with Grin.


one click integration


Here are some pros and cons to help you


Pros

  • Shows Comprehensive profiles- shows influencer activity.

  • Streamlined communication- a powerful inbox to communicate efficiently

  • Powerful Analytics - you can view program and campaign stats.

Cons

  • Enterprise only tool.

  • Finding micro-influencer can be difficult

  • Does not show demographics.

Conclusion


Influencer marketing has become a favoured choice for most brands and it has tremendous potential. However, if you’re trying to do all of it manually, it will take you a lot of time and resources and this is where the influencer tools come in handy.

Click here to learn, how to choose an email marketing tool for you.



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