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Ranking on YouTube: Not Something for the Faint-Hearted.

Updated: May 19, 2020

How Smart is your YouTube Marketing | Episode08

Transcription of Podcast:

Hello and welcome everyone to this podcast on Ranking on Youtube. And, this week we are going to be talking about How Smart is your YouTube Marketing. And this is the very first podcast, within this series. Every week we try and take up a different topic and today’s topic is based on a lot of, personal, experience trying to rank on YouTube and know to begin with.

The first thing that you need to understand is that you do, sometimes you find people talking about YouTube as if it's not even a social media tool. It's for a lot of people, it's like a video depository. Remember it is a social network that you can follow a variety of channels just like you follow different fan pages and twitter accounts. You can like comment, comment, share and do all those things.

It is a sort of social network with one big difference and the differences are important and especially for today's episode. And that is about intention. When you are spending time on Facebook, Twitter, Snapchat, you are not specifically looking out for information. Whereas on YouTube you have a variety of cases, you are looking for information on a certain subject and hence it is actually the second largest search engine in the world after Google, and that is why this whole discussion of ranking and keywords becomes important.

Also remember, the video as such is becoming a big trend globally. We all know about the rising numbers when it comes to the time spent on OTD platforms like Netflix. So there is Netflix and all the other OTD platforms and that is YouTube. YouTube is always going to be like a parallel, which is always going to run neck to neck and compete with the other OTD platforms in your geography.

So the first step is choosing the right keywords. The important thing to note here is that the way people search on YouTube is completely different from the way people search on Google.

So for example, on Google, you would search for a particular name of a company or a particular personality. The same if you're looking for the same topic on YouTube, you search for a person X, Y, Z interview. Or person X, Y, Z recent interview, recent podcast, recent shows, recent live events. So these are the kind of words that you would use on YouTube. You will also use qualifiers like how to, or tell me how to do this. Where is this located? You know these kinds of, qualifiers are used more when you're searching on YouTube.

So there are a couple of tools which I would like to mention, one is w.r.t finding the right keywords to target. And that is a, one would be a tool called

And the second one would be YouTube Auto Suggest which is just going on YouTube and starting to type words, and you will see the related searches, on the YouTube platform itself. It's a very quick way of doing keyword research. Now after you have found the keywords, you have to try and use in your titles and description in your keyword tags and all I mean, there's enough said about all that on other blog posts to not getting into all of that.

But remember the difference in the YouTube ranking versus ranking on Google are the following. They're two important aspects of your video. Performance is being tracked and with the domains, the ranking. So the first one is the interaction on your video. And the second one is the watch time, as the percentage of a video that has been completed viewing.

So both these factors play at all in the ranking. So it's not that just by putting these keywords, you're going to start ranking, this is obviously to ensure at the end of the day, there is a good product which is getting ranked because that's why metrics like watch time and interaction are being tracked.

The other thing to understand is How Distribution Works? Now on YouTube, first, you do will show your videos to a few of your subscribers, then do more of their subscribers. Then to non-subscribers whom you deal with identified as having similar viewing behavior to your subscribers. So that's how distribution keeps on growing. So it's very important that you are doing something that yours, that you are producing videos, which are subscribers is expecting. Because if you're confused about the algorithm by not showing things which our subscribers find interesting, then the next steps, what you just described are going to be impacted.

I like to end with a showcasing the way is tools that you can use to manage your channel. So broadly, these four kinds of tools, like the tools which help you to do the search. I already mentioned the and YouTube Auto Suggest. Then there are tools that will help you to track how your video is ranking and it is important to track. There are tools like Tubebuddy and VidIQ, which help you to do that. Then their tools would help, which help you with the day to day aspect of running a YouTube channel, which is thumbnails and scheduling, videos. And you know, Tubebuddy and VidIQ double up in that department.

And then there are tools which help you to promote, like, share your video on various social platforms and take care of the promotion and the online listening bit. So those are the various kinds of tools.

If you want to make your own shortlists for your YouTube channel based on your current needs. Then you can head to and you can make your own shortlist. If you like this podcast, stay in touch for the next episodes this week we are going to talk about how Automation and AI can help you to manage your YouTube channel in a better manner.

That's all for now. Thanks a lot.

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