Updated on 21 July, 2019.
With such vast and diversified data available on Social Media, at times it can be really tedious curating the content that you need manually, or analyzing your particular interests or competitors so this is where content marketing tools come for your rescue.
These content marketing tools help you make the best use of all the data that's available out there and put it to use in the best possible way.
Here's a quick comparison of some of the best content marketing tools in the market right now.
BuzzSumo
BuzzSumo is a one stop solution for all the content related research, social media analysis and assists in exploring the trends as well. BuzzSumo is also one of the top content marketing tools. The find influencers feature works in two ways to find the influencer you want, one where you can find a influencer with a same target audience as you require and the second one is finding top content creators in a particular industry and have them work for you.
Pros :
Free version available
Great user experience, easy to navigate and great visuals
Helps you profile influencers by the type of content they are interested in
Search function offers a lot of granular control
Cons :
Sometimes there are very broad results to searches
Cannot add negative keywords in searches
Cannot search for Instagram influencers
Lacks in influencer reach beyond twitter
Lowest pricing plan has lot of limitations at that cost
Feedly
Feedly is a content marketing tool that allows users to gather, collate, organize and use web content into a cohesive experience. Feedly offers cloud-based access for web browsers via free signup, Feedly is supported on Mac, IOS and Android. Feedly's smart reader environment automatically brings users favorite content , from websites, blogs, and even YouTube video channels into a single place.
Pros :
Free for basic use
Popularity count shows how popular the post is on Feedly and other social networks.
Vast amount of integrations
Save content to read later via third parties
Cons :
You only get total count and not sorted by different networks.
Only upto 100 feeds for free
Scoop.it!
Scoop.it Enterprise is a content marketing tool that is used by thousands of companies for content curation and monitoring. Scoop.it is very efficient and impacting for marketing and knowledge sharing. Scoop.it curation service also helps millions of clients to develop their online thought leadership.
Pros :
Free option available
Highly visual interface and easy to use
You can use the RSS feeds to add own resources
Cheaper than buzzsumo
Cons :
Not as flexible or customizable as you’d want.
The search parameters are not always accurate and may show up articles that are not relevant. Requires a little fine tuning.
Curata
Curata is a content marketing tool that enables clients to grow leads and revenue with content,Content curation is also a integral part of this content marketing tool; editorial calendar and workflow to optimize content planning and creation; and analytics to help
learn what works, from shares and pages views, to leads generated and revenue influenced by content.
Pros :
Find and fine-tune content sources and publish the repurposed content from same platform
Quite easy to set up the platform
Relevance score tells you how relevant is the article to you
Can share content on the fly with chrome plug-in
Cons :
Repeating articles may show up in searches when their publishers are different
The metrics on analytics reports can be very basic
Social Animal
Social Animals is a content marketing tool that boasts a database of 120+ million articles with about a million more added every day. With Social Animal, you can analyze top performing articles in your area of expertise and get precise insights and analytical data. Curation is made easy when you have millions of articles to share. You can also monitor your competitors to look at their best content and Facebook strategies.
Pros :
Shows analysis of a full year’s worth of content for any given keyword
InspireMe feature to suggest associated keywords and connections
14-day free trial available
Cons :
In the single user pricing plan, some useful features are limited. It doesn’t make sense to upgrade just for the features if there is only one user.
PublishThis
PublishThis is a content marketing tool that provides users an opportunity to create and publish content on their websites, email networks, and social media accounts. Its capabilities also include custom search, automation, and API
Pros :
Use Search Columns to display recent or trending topics in the dashboard
Ability to add any source and group them into bundles that can be accessed from anywhere in the platform
Cons :
Industry coverage isn’t the best. Depending on the industry you are you may not find relevant data
Ahrefs
Ahrefs is a well-known content marketing tool primarily used for checking backlinks, but what most SEOs forget to take into consideration is that it is capable of so much more. Ahrefs has a set of tools in which content explore is a part in content explore you can search top content on inserting keyword and find top content.
Pros :
Comprehensive backlinking features.
Content exploring tool - you can search top content by inserting keyword and find top content.
Has an accurate rank tracker- that also shows estimate site traffic.
Cons :
Is an expensive tool.
No Free trials.
Can be a little complicated for first time SEO users.
ShareIt by SocialPilot
Manage all of your social media accounts and improve your social media effectiveness on one platform with automated post scheduling and many other unique features. SocialPilot is a content marketing tool for social media professionals and digital marketers.
Pros :
Easy to use
Free tool.
Has an accurate rank tracker- that also shows estimate site traffic.
Cons :
Does not show the social engagement of the post
Advanced search filters missing.
Limited accounts can be connected.
DrumUp
DrumUp is a content marketing tool, content curation, and employee advocacy solution. It connects with Facebook, Twitter, and LinkedIn accounts, and substantially reduces the time and effort you used to manage your social media presence.DrumUp uses natural language processing (NLP) and machine learning algorithms to schedule and recommend content for social media based on the keywords you select.
Pros :
Helps find content on web.
Custom scheduling of posts.
Inbuilt URL Shortener.
Offers a free plan.
Cons :
Limited to Twitter, Facebook and LinkedIn.
Advanced search filters missing.
Images from posts are not automatically shared - When you look at the suggested content feed images are attached to the links, but when you actually go to schedule it, you have to manually save the image and upload it to the tweet.