Top 10 Social Media Posting tools and key features | BuzzSumo Vs HootSuite

Updated: Jul 21, 2019

Updated on July 20, 2019

With Social Media Posting tool being the best possible way to connect with audience, expand the reach of your business and interact with your customers, at times it can be overwhelming if you don't have knowledge about the relevant tools.

These Social Media Posting tools not only ease the workload but also enable you to analyse your social media and take necessary steps to improve your overall presence online.

In this article we'll be covering up some interesting Social Media Posting tools to Publish content on Social Media, understand their pros and cons and compare some of their features.

Social Posting Automation Tools


Hootsuite is the world's most extensively used Social Media Posting tool with over 16 million users globally. It is designed for companies to implement social media projects across multiple social media sites, including Facebook, Instagram, Twitter, Linkedin, Pinterest and YouTube. Teams can join forces within a secure environment across all devices and departments to manage social media profiles, engage with customers, and create revenue.

Pros :

  • Free plan available, where up to 5 social media channels can be added

  • Lots of social networks supported

  • Answers to commonly asked “tweets” can be saved as drafts to send out

  • Team management feature to delegate tasks to specific team members.

Cons :

  • Detailed analytics reports are expensive. It can cost up to $50 per report.

  • CRM integration not available.

  • The multi-column layout looks a bit clunky.

  • No ability to pause bulk posts

  • Preview post option is buggy and sometimes will not show link preview.


Buffer is an intuitive Social Media Posting tool trusted by brands, companies, agencies, and individuals to help lead significant engagement and results on social media. Buffer has a suite of products for publishing, engagement, analytics, and team collaboration

Pros :

  • Free plan offers 3 social accounts and 10 posts scheduled per social account

  • Ease-of-use interface

  • Customer support

  • Optimal scheduling tool to suggest and plan posts months in advance

  • With Pablo plugin, you can create your own images with required size and format for Facebook, Twitter, Instagram etc.

  • Ability to post content to all social pages at once, no need to schedule individually

  • With access specifiers for each member, multiple team members (max 25) can access the same account

  • Provides frequent updates that help you to adapt to ever-changing social media platforms

Cons :

  • Limited functionality with free version

  • Takes time to get instagram posting correct

  • Inbuilt support available for fewer platforms than hootsuite

  • All Buffer paid plans are configured for a team of at least five members. So, if you have a team of only three members, you still have to purchase the plan for five members.

Sprout Social

Sprout Social is a Social Media Posting tool aimed at helping entrepreneurs, small and growing businesses, full-service and niche agencies, and enterprise corporations, integrate and partner with social media platforms.

Instead of updating every single one of your profiles individually,use Sprout Social as a one-stop location where you can manage everything related to your social media marketing, including content creation, publishing, scheduling, and reporting and analytics.

Pros :

  • Free trial of 30 days to try out the features

  • Clean dashboard and additional analytics

  • Integrated social media image editor

  • Live activity updates so duplicate posts don’t go out

  • Well-organised dashboard in six sections

  • Multiple social administrators can work from tasks tab

Cons :

  • Does not support the management of Facebook groups, LinkedIn groups

  • Pricing starts at higher bracket

Related Story: Top tools for Influencer Marketing


Sendible is the leading Social Media Posting tool for organizations looking to manage social media more efficiently for their clientele. The Sendible tool brings all your social networks together into a centralized hub and is the easiest way to execute social media plans for multiple brands at scale.

Pros :

  • Innovative set of Instagram tools like making last minute changes, best times to post

  • Bulk-schedule content with images by just uploading a CSV file

  • Easy to set up workflows

  • Notification for mentions of company on a blog or any other channel

Cons :

  • Geographic keyword monitoring isn’t always accurate

  • Is costly if you want actual useful features and multiple accounts


SocialOomph is an Social Media Posting tool designed by a Canada-based firm. The app has been in the market since April 2008.Originally launched as a tool to aid users in seeking out friends within Twitter, Social Oomph has grown enormously. The app is recommended for users seeking to increase their visibility and followers in social media.

Pros :

  • Free plan available with base features completely free to use

  • Manage upto 5 twitter accounts with free plan

  • Primary focus is twitter

  • Monitor new followers and automate task of direct messages

  • Queues reservoir for evergreen content to be promoted (and reshared)

Cons :

  • Most of the advanced features are geared towards twitter

  • Interface is a text-based and looks a bit outdated

  • Calendar view is missing

Social Pilot

Manage all of your social media accounts and improve your social media effectiveness on one platform with automated post scheduling and many other unique features. SocialPilot is a Social Media Posting tool for social media professionals and digital marketers! Schedule your posts to social media networks like Facebook, Twitter, LinkedIn, Pinterest, Instagram.

Pros :

  • 14-day free trial available

  • Allows you to upload an excel sheet with 500 tweets along with images

  • Schedule posts in different time-zones

  • Post same update across all profiles at one time

  • Bulk scheduling available

Cons :

  • Only twitter and facebook analytics available

  • Pricing is on costlier side

  • Posting to YouTube not available


Agorapulse is a Social Media Posting tool and Customer relation management platform that allows businesses to manage their social media messages, schedule and publish posts, identify key influencers, monitor social channels, and get stunning reports all in one easy to use dashboard. AgoraPulse currently supports Facebook, Twitter, Instagram, YouTube, and LinkedIn. And yes, we offer Instagram video publishing!

Pros :

  • You can automatically categorise audiences based on qualification badges or manually by tagging

  • Best used for facebook automation

  • Preview and edit posts for each social media channel to make them different before posting.

  • Innovative post analytics and reporting tools to trace social content performance

Cons :

  • No support for pinterest

  • When drafting, no save for later option


SEMrush is an online Social Media Posting and content marketing tool that makes sure businesses get significant results from online marketing. With over 3,000,000 users, SEMrush offers solutions for clients.

Pros :

  • SEMRush allows you to monitor your competitors’ social media audiences growth rate and content

  • You can Add a Poster Chrome extension to share your favorite content in one click

  • SEMrush can carry out keyword research.

  • Innovative post analytics and reporting tools to trace social content performance

Cons :

  • Not all keywords are included in a report

  • SEMrush has a steep learning curve.


ZOHO Social is a smart Social Media Posting tool that helps companies grow their online presence by reaching to their target audience.Zoho allows tracking of revenue, managing multiple social networks, monitoring keywords, scheduling posts and team collaboration from a single dashboard. It works with Facebook, Twitter, Google+, LinkedIn and Instagram and can be integrated with ZOHO CRM.

Pros :

  • Zoho android app - This app keeps you close with all the information you might require.

  • Zoho provides insights by providing in depth analysis and custom reports.

  • Zoho supports all major social networks Facebook, Instagram, Twitter and Linkedin.

Cons :

  • Only one photo can be uploaded on a scheduled post.

  • Does not give a recommended time for scheduling posts.

  • Does not offer automated scheduling of posts.


Crowdfire is a Social Media Posting tool used by brands and individuals all over the world to help increase social media reach and growth.Accessible through Web, Android and iOS apps, it’s a powerful Social Media Posting tool to attract and target followers on Twitter, Instagram and various other platforms.

Pros :

  • Crowdfire automatically customizes content based on social platform.

  • Add targets and get suggestion on what you should post to please your audience.

  • Easy access all around through Web, Android and iOS apps.

Cons :

  • No simple way to repost posts.

  • Does not give a recommended time for scheduling posts.

  • Does not offer automated scheduling of posts.


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