Top 10 Social Media Posting tools and key features | BuzzSumo Vs HootSuite

Updated: Aug 25, 2021

Updated on July 20, 2019



With Social Media Posting tool being the best possible way to connect with audience, expand the reach of your business and interact with your customers, at times it can be overwhelming if you don't have knowledge about the relevant tools.


These Social Media Posting tools not only ease the workload but also enable you to analyse your social media and take necessary steps to improve your overall presence online.


In this article we'll be covering up some interesting Social Media Posting tools to Publish content on Social Media, understand their pros and cons and compare some of their features.


Social Posting Automation Tools


Hootsuite

Hootsuite is the world's most extensively used Social Media Posting tool with over 16 million users globally. It is designed for companies to implement social media projects across multiple social media sites, including Facebook, Instagram, Twitter, Linkedin, Pinterest and YouTube. Teams can join forces within a secure environment across all devices and departments to manage social media profiles, engage with customers, and create revenue.


Latest Features:


  • New App: Audiogram

Share memorable podcast moments! Convert your audio into video with animated waveforms and automatically transcribed captions.


  • Recommended metrics in reports

When you add a new metric to any of your reports in Hootsuite Analytics, you’ll now see recommended relevant and popular metrics.


  • Get your best times to publish in Hootsuite Analytics

Hootsuite now generates suggestions for the best time to post to meet your social goals. Suggestions are based on your previous post performance across Facebook Pages, Twitter Profiles, Instagram Profiles, LinkedIn Pages, and LinkedIn Profiles, as well as data on when your followers are online for Facebook and Instagram.


  • Suspend scheduled posts

For those days when social media goes sideways, we’ve added the ability for organization admins to suspend scheduled posts across all social networks, then resume publishing when the time is right.


  • Hootsuite Inbox now supports Instagram DMs and Stories

Manage and respond to your Instagram business accounts messages and Stories right from your Hootsuite Inbox. Reconnect your Instagram profiles and make sure message access is turned on in Instagram to start seeing Instagram messages.



Pros :

  • Free plan available, where up to 5 social media channels can be added

  • Lots of social networks supported

  • Answers to commonly asked “tweets” can be saved as drafts to send out

  • Team management feature to delegate tasks to specific team members.



Cons :

  • Detailed analytics reports are expensive. It can cost up to $50 per report.

  • CRM integration not available.

  • The multi-column layout looks a bit clunky.

  • No ability to pause bulk posts

  • Preview post option is buggy and sometimes will not show link preview.


 

Buffer


Buffer is an intuitive Social Media Posting tool trusted by brands, companies, agencies, and individuals to help lead significant engagement and results on social media. Buffer has a suite of products for publishing, engagement, analytics, and team collaboration




Latest Features:


  • Reading an article you love? Share it in seconds with the Buffer browser extension

Save time and Buffer content from anywhere on the web. Once installed, the Buffer icon appears at the top of your browser window. To share the page that you’re currently viewing, all you’d need to do is click the Buffer icon.


  • Be cutting-edge with your visuals: Native video and animated GIF support

Boost engagement with moving pictures. Buffer smoothly handles video and GIF uploads. GIFs are another great way to use Buffer to spice up your content mix. They help to convey emotion and express meaning in ways that videos, photos, and text can’t quite do.


  • Save Time with Buffer for Instagram

Buffer for Instagram and it has been wildly helpful in growing our Instagram followers and engagement. You can now schedule posts and Stories, save and manage your hashtags, and drive sales through a shoppable page, and more. A recipe for success on Instagram!


Pros :

  • Free plan offers 3 social accounts and 10 posts scheduled per social account

  • Ease-of-use interface

  • Customer support

  • Optimal scheduling tool to suggest and plan posts months in advance

  • With Pablo plugin, you can create your own images with required size and format for Facebook, Twitter, Instagram etc.

  • Ability to post content to all social pages at once, no need to schedule individually

  • With access specifiers for each member, multiple team members (max 25) can access the same account

  • Provides frequent updates that help you to adapt to ever-changing social media platforms

Cons :

  • Limited functionality with free version

  • Takes time to get instagram posting correct

  • Inbuilt support available for fewer platforms than hootsuite

  • All Buffer paid plans are configured for a team of at least five members. So, if you have a team of only three members, you still have to purchase the plan for five members.

 

Sprout Social


Sprout Social is a Social Media Posting tool aimed at helping entrepreneurs, small and growing businesses, full-service and niche agencies, and enterprise corporations, integrate and partner with social media platforms.


Instead of updating every single one of your profiles individually,use Sprout Social as a one-stop location where you can manage everything related to your social media marketing, including content creation, publishing, scheduling, and reporting and analytics.



Latest Features:


  • Smart Inbox

Monitor and engage with messages across Facebook, Twitter, Instagram and LinkedIn all in one place with a unified social inbox.


  • Review Management

Monitor and manage your business reviews across Facebook, Google My Business and TripAdvisor in one unified stream.


  • Automated Conversational Workflow (Chatbots)

Set up chatbots for conversational experiences in Twitter DMs and Facebook Messenger using an intuitive Bot Builder.


Pros :

  • Free trial of 30 days to try out the features

  • Clean dashboard and additional analytics

  • Integrated social media image editor

  • Live activity updates so duplicate posts don’t go out

  • Well-organised dashboard in six sections

  • Multiple social administrators can work from tasks tab


Cons :

  • Does not support the management of Facebook groups, LinkedIn groups

  • Pricing starts at higher bracket


 
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Sendible


Sendible is the leading Social Media Posting tool for organizations looking to manage social media more efficiently for their clientele. The Sendible tool brings all your social networks together into a centralized hub and is the easiest way to execute social media plans for multiple brands at scale.



Latest Features:


  • Find Influencers

Finding influencers to help promote offers and strengthen client brands can be challenging. Sendible makes this easier through its integration with Majestic. Historically, Sendible used Klout to identify influencers, however, this proved to be a less accurate way to determine the extent of a person’s influence.


  • Optimal posting analysis

Optimal posting analysis helps users determine when to post messages for the best engagement and reach. To make use of this feature, users will need to have published a certain amount of content for Sendible to gather insights on the optimum times and days of the week for future posts.


  • Smart Queues

Message queues have become one of the most valuable services offered by social media management platforms. As a solution, they help users pick when to post content, and in Sensible's case, offer a little something extra.


Pros :

  • Innovative set of Instagram tools like making last minute changes, best times to post

  • Bulk-schedule content with images by just uploading a CSV file

  • Easy to set up workflows

  • Notification for mentions of company on a blog or any other channel


Cons :

  • Geographic keyword monitoring isn’t always accurate

  • Is costly if you want actual useful features and multiple accounts