Special Offers and Free Tools for Small Business due to Covid-19 Pandemic

Updated: May 16, 2020

The topic of nearly every conversation right now is centred around COVID-19, and rightfully so. The recently announced coronavirus pandemic is already changing life as we know it, and for many people, life will take an even stranger turn over the next few weeks, months and maybe even years. Small businesses, including owners and marketing teams, are already facing difficulty to cope up with these tough times. These organizations already operate on a thin profit margin, and most new businesses aren’t even profitable yet.

For such organizations, marketing tech suppliers and digital companies are offering their services for free or discount to small businesses to help them get through the coronavirus Covid-19 shutdown. Here’s the list of offers

Social Media Tools


SEMrush looks forward to helping marketers to get through this tough period and recover quickly when it is over. With this in mind, during this challenging period, SEMrush is opening free access to our social media and lead generation products.

Social media is becoming the core communication channel in these times of social distancing. This is why SEMrush has decided to open free access to the full functionality of its Social Media Toolkit


Twitter management tool Hootsuite is offering free access to its Hootsuite Professional Plan for small businesses impacted by Covid-19 crisis.

Now businesses can use Hootsuite for free to engage with customers, create content, manage crisis communications and access a library of social media courses free of charge.

Click here to access Hootsuite professional plan.


YouTube launches a free, DIY tool for businesses in need of short video ads. This new tool aims at small businesses that need a simple, low-cost way to create videos, but may not have the creative experience or technical know-how required to do so. The YouTube Video Builder, as the new tool is simply called, has been in testing with a small group of customers for months but has been rushed to launch more publicly in light of the COVID-19 pandemic, where in-person video shoots are no longer an option, and many small businesses are strapped for cash.

CTA for WSU Automation

Web Platforms


Website builder GoDaddy is giving away access to its email marketing tools to help small business owners keep their employees and customers informed.

The platform has also launched the #OpenWeStand microsite to help small business owners connect with each other and find resources to assist them during this very difficult time. The site is made up of a community forum, articles, videos and examples of entrepreneurs adapting their businesses to stay open.


The company introduced an updated point-of-sale (POS) system that integrates offline and online sales capabilities, orders and payments into “one unified customer experience.” The new POS seems full of useful features, designed to enable merchants to serve online, in-store or curbside customers in a flexible way.

Shopify said that “merchants who connected their online and in-store sales with Shopify POS saw revenue increase by 30% year over year.” It added that the company has recently seen a “10-fold increase in retail stores on Shopify adapting to social-distance selling by offering local delivery or buy-online-pickup-in-store.”


Unbounce has come up with Small Businesses Care Package where you get curated resources to help you navigate the new normal and thrive online. From tech discounts to government subsidies, to marketing tips.

If you are healthcare, education, nonprofit, or government—Unbounce will give you essential plan for free.

Collaboration Tools


A free 6-month Office 365 E1 Trial, including Microsoft Teams, is now available. Microsoft is making this special E1 Trial license available in response to the increased need for employees to work from home (WFH) in response to the COVID-19 (coronavirus) outbreak.

To learn what's available with an E1 license, read Office 365 E1.


COVID-19 has caused unprecedented challenges for teams all over the world. Staying connected with your team during these challenging times is critical. If you're a small business with less than 50 employees that are helping contain the spread of COVID-19 or providing relief to those impacted, Hiver is offering free package till June 30, 2020.


Atlassian is providing free collaboration tools and guides to help remote teams connect and be more productive. Most effective to most small teams who achieve to dream big. The suite of cloud products empowers small teams to accomplish more at no cost.


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