Top SEO Tools for Small business in 2020

Updated: May 16





What are SEO Tools ?


SEO tools are web-based or desktop programs that help to improve your site for search engines. There are various applications for different SEO tasks like keyword analysis, technical optimization, traffic review, and a lot more. This article will help you with understanding the main options when it comes to choosing the right SEO tools



What Is The Need For SEO Tool In A Business ?


Clients see search engine optimization ‘SEO’ as a secret, an enigma that only those with exclusive knowledge can address. SEO is an indispensable part of any marketing manoeuvre, but its implementation does not have to be complex.


Search Ranking


The most common way to acquire Traffic on the Web is by search Ranking . The user enters a query on sites like Google, DuckDuckGO, Bing, etc. These sites then use complex computations and deliver what they think are the most appropriate and useful results.

Search engines then scrolling through thousands of pages present on web for most reverent result for users and mostly 90% of people only see first page results.


According to the latest net market share report (November 2018) 73% of searches were powered by Google, The common Matrix Google bots look at are Target Keyword, keyword density, meta tags, the structure of your article and much more. They also take into consideration the back-links.

SEO tool help in all the above ranking factor to rank higher and generate more traffic organically.


Optimization


One needs to optimise their page to show up on the first few result pages on a search engine for the particular search query they aim for. This is not very complicated, but it does require some attention to detail.


You need to take care of these things to rank higher on your search result:


  • Make sure that search engines can locate you/your page.

  • The search engine can determine what your web page is about.

  • The search engine believes your website has the authority and credibility for the content you’re promoting.


Top features to look at while selecting a tool


1. Keyword Analysis — is the procedure of analyzing keywords or particular search expressions that draw traffic to your web page via organic and paid searches.


The keywords guide the user to your page. So, you have to use them to get your site to rank on the web.


2. Rankings Tools — Keyword ranking tools determines where your site ranks for a particular keyword. This tool takes your domain and uncovers your position on a major search engines


You need to analyse your website’s ranking, as you can then concentrate on the things that are giving your site a boost and in turn enhance your search engine rating.

3. Content Ideas — helps you produce great content. It helps by analysing adversaries content and what people search on Search engines.

4. Link Building — Link building helps webmasters rank better on the huge search engine if executed correctly. In the field of SEO, link building reports actions aimed at boosting the number and character of incoming links to a website with the aim of enhancing the search engine rankings of that page or website


5. Link Removal Tools — this tool is designed to be the first step for content that you instantly want to be blocked. If one of your articles contains some classified information that was accidentally exposed, you can block it using this tool.


This tool can also help you if you need to protect your site that has been tapped by the Penguin algorithm. Penguin algorithm catches sites believed to be spamming.


You need SEO to improve your reach and site ratings, and to make this job easier, you should have access to specific tools, especially the ones mentioned in this article.


Here’s a list of some excellent tools to assist you to help you get the best SEO score.


SemRush


SEMrush was initiated in 2008 with a vision to mould online competition into a transparent platform. Its main focus is to create a platform where everybody can get equal opportunity to operate. Just in a stretch of 9 years, this company expanded itself in such a way that everybody wants their product starting from small start-ups to big corporations. 



Top Features of SemRush


  • Keyword exploring.

  • Site Inspection.

  • Keyword Ranking.

  • Backlink Source.

  • Site Positioning.

  • Content Creation with Keywords.

  • Competitive Analysis.


Here are some Pros and cons to guide you better:


Pros


  • SEMRush offers deep insights into Organic web growth. You get advanced analytics on-page and keyword performance, opportunities for advancement and countless more.

  • Free education programs to grow your SEO expertise and use the platform more efficiently are available in abundance.

  • The keyword recommendations, project management, primary keywords tracing and can be used to beat the search engine and help you increase your ranking. 

  • The SEMRush UI is very intuitive. 

Cons

  • The Subscription is a little costly.

  • The features can be a little overwhelming.

  • One User access per subscription. 


Pricing


  • Pro: $99.95/month or $999.40/year

  • Guru: $199.95/month or $1999.40/year

  • Business: $399.95/month or $3999.40/year

  • Enterprise: upon request



MOZ



MOZ provides SEO computer software, tools and education. You can look to their coaching on any subject related to SEO, PPC, Keyword Research, SEM, Local SEO, etc


Top Features of MOZ

  • Weekly Crawls & Rank Tracking

  • On-Page Recommendations

  • Competitive Analysis

  • Continual Improvement

  • Open Site Explorer

  • Keyword Difficulty

  • Moz Toolbar

Here are some Pros and cons to guide you better:


Pros


  • MOZ offers a lot of features, the data is provided very quickly.

  •  Moz lets you easily set up and store different campaigns for you to use anytime.

  • Moz Pro can be used for backlink analysis, competition insights, local listing audits and domain authority.

  • The Rank Tracker tool provides a quick analysis on a site’s rankings for various keywords.

Cons

  • The Open Site Explorer doesn’t find as many links as the other SEO tools.

  • Their database/crawler/metrics are just available in the US.

  • The keyword research tool frequently fails to load.

  • Lack of customizations for reports.


Pricing

  • Free Trial: Available

  • Standard: $99/month (billed monthly) or $79/month (billed annually).

  • Medium: $179/month (billed monthly) or $143/month (billed annually).

  • Large: $249/month (billed monthly) or $199/month (billed annually).

  • Premium: $999/month (billed monthly) or $799/month (billed annually).

  • Enterprise: upon request


Ahref


Ahrefs is one of the most influential series of social media & SEO tools.Ahref is in the top robust set of social media & SEO tools. Most of the SEO tools recognise it as a “backlink checker” that rivals with Majestic and smart analytics platforms.


Top Features of Ahref

  • SEO toolbar

  • Real-time keyword mention alerts

  • Backlink notifications

  • Multi-language keyword rank tracking

  • Desktop and mobile rank trackers

  • Country-specific keyword rankings

  • Link opportunity reports

  • Adjustable reporting frequency

  • Position tracking

  • Position reports via email






Here are some Pros and cons to guide you better:


Pros


  • Comprehensive backlinking features.

  • Content exploring tool - you can search top content by inserting keyword and find top content.

  • Has an accurate rank tracker- that also shows estimate site traffic.

Cons

  • Is an expensive tool.

  • No Free trials.

  • Can be a little complicated for first time SEO users.


Pricing

  • A trail for $7

  • lite $99 /month

  • standard $179/month

  • Advance $399/month

  • Agency $999/month



SEO PowerSuite


SEO PowerSuite offers unrestricted sites, keywords, and backlinks to track, and also provides with a wide range of features that you aren’t likely to find anywhere else, many of which are available in the free version. 


Top Features of SEO PowerSuite

  • keyword research

  • rank tracking

  • backlink research

  • on-page optimization

  • site structure optimization

  • social media signals

  • traffic stats

  • competition research

  • SEO reports



Here are some Pros and cons to guide you better:


Pros


  • It is extremely simple to use Generates nice reports for clients.

  • As it’s a desktop platform, SEO PowerSuite is much cheaper than other SEO tools — and infinitely more flexible and feature-rich.

  • Frequent updates, improvements and unlimited use make this tool all the more useful.

Cons

  • Difficult to use at first.

  • It is a java based application, which slows the computer down.

  • Can be a little complicated for first time SEO users.


Pricing

  • SEO PowerSuite is available for Free

  • Professional-$249

  • Enterprise versions-$599


The price of both of the paid versions included 6 months of search updates. When this period expires, search updates are provided on a paid basis. Depending on the license type and the number of months you pay in advance, the fee can run as low as $8.33/month.


SEO Site Checkup


Seositecheckup is one of the finest SEO tools which provides the overall well-being score of a website within a few minutes. From meta title to meta keywords. The tool provides precise results which help us in increasing our website’s Organic web growth. 


Top Features of SEO Site Checkup

  • MONITORING REGIONS

  • SITEmap creator

  • Local Marketing

  • provides tools to help manage multiple local search engines



Here are some Pros and cons to guide you better:


Pros


  • You can export reports in PDF format and send reports via email.

  • The site uses responsive design, so it is easier to use on a smartphone.

  • Keyword Position Tracker provides data about Search volume and CPC.

Cons

  • A Limited selection of 'Primary Monitor Location'.

  • You can't specify your competitors manually in the site checkup.

  • In SEO Sitecheckup, you can't export a list of keywords using a file.


Pricing


  • basic $24.95

  • webmaster $39.95

  • professional $79.95

Screaming Frog


Screaming Frog SEO is a web page crawling tool that allows to crawl website URLs and retrieve essential elements to examine from an SEO perspective.


Top Features of Screaming Frog


  • Search Engine Marketing

  • Search Engine Optimisation

  • Pay Per Click Management

  • Social Media Marketing

  • Technical SEO Audit

  • Content Marketing

  • Digital PR

  • Link Building

  • Conversion Rate Optimisation

  • Analytics Consultancy



Here are some Pros and cons to guide you better:


Pros


  • Screaming Frog saves time on entry as the software connects and automatically draws from Quickbooks online.

  • Helps take care of your finances better.


Cons

  • Very limited information available, for how to setup and best use this software.

  • It's very confusing to access, your account information.


Pricing

  • Free Trial - 14 days

  • Pay monthly: $19/month

  • Pay annually: $12/month, billed annually



Majestic

URL intelligence and domain prosody are a few services provided by Majestic SEO platform, some of its additional tools are, keyword search volume, referring domains, anchor texts, backlink histories and their own Flow Metrics.


Top Features of Majestic


  • Domain ownership verification

  • Domain comparisons

  • Backlink profile graphs

  • Flow Metrics First- and last-crawled dates

  • 5+ year historic index

  • Email notifications

  • Link prospects



Here are some Pros and cons to guide you better:


Pros


  • Every SEO looks at two metrics created by Majestic “Trust Flow” and “Citation Flow” when evaluating a website.

  • Generate weekly backlink reports for yourself and competitors.

  • Majestic SEO offers the deepest insight possible when analyzing the backlinks.


Cons

  • Obsolete user interface.

  • Their database is not as big as competition.

  • The app lacks extra some features which the competition boasts.


Pricing

Three standard service levels are available:

  • Silver — $78.99 per month (paid monthly), $49.99 per month (paid quarterly), or $41.66 per month (paid annually)

  • Gold — $169.99 per month (monthly) or $141.66 per month (annually)

  • Platinum — $399.99 per month (monthly) or $333.33 per month (annually)

Two additional enterprise plans are also available:

  • The 500 ($799.98 per month)

  • The 1000 ($1599.96 per month)


Raven

URL intelligence and domain prosody are a few services provided by Majestic SEO platform, some of its additional tools are, keyword search volume, referring domains, anchor texts, backlink histories and their own Flow Metrics.


Top Features of Raven


  • Domain ownership verification

  • Domain comparisons

  • Backlink profile graphs

  • Flow Metrics First- and last-crawled dates

  • 5+ year historic index

  • Email notifications

  • Link prospects



Here are some Pros and cons to guide you better:


Pros


  • Incorporation of reporting for various initiatives.

  • Stacked with features for a reasonable monthly price.

Cons

  • The user interface feels old fashioned.

  • Reports can't be extracted in a PDF format.

  • A little costly.


Pricing

Three standard service levels are available:

  • Silver — $78.99 per month (paid monthly), $49.99 per month (paid quarterly), or $41.66 per month (paid annually)

  • Gold — $169.99 per month (monthly) or $141.66 per month (annually)

  • Platinum — $399.99 per month (monthly) or $333.33 per month (annually)

Two additional enterprise plans are also available:

  • The 500 ($799.98 per month)

  • The 1000 ($1599.96 per month)


Spyfu.com

With over 9 years of momentous ranking and AdWords information, all supported with cached models of search pages, SpyFu intends to support users in improving their SEO and advertising plans by presenting their competitors’ tactics. Unlimited domain, keyword and backlink searches, backlink results, and data exports allow users access to extensive data available on their competitors, and also their own sites.


Top Features of Spyfu.com


  • SERP analysis

  • Keyword cost-per-click

  • Search filters

  • Customizable branded reports

  • 9+ years of historic data

  • Request keywords

  • Ranking graphs

  • Keyword rank tracking

  • API access



Here are some Pros and cons to guide you better:


Pros


  • Easy to use, giving you lots of data for you to increase your ranking.

  • Helps you keep track of your competitors ads.

  • Great Reporting tool on overall visibility.


Cons

  • Complexities in its user interface.

  • Pricing is on the higher side.

  • The app lacks extra some features which the competition boasts.


Pricing


  • Free account- with limited functionality.

  • Basic — $79/month (paid monthly) or $49/month (paid annually)

  • Professional — $193/month (monthly) or $75/month (annually)

  • Agency — $999/month (monthly) or $833/month (annually)


Bright Local

BrightLocal is a special local marketing platform that assists marketing firms, brands and companies take command of their local marketing to expand their online perceptibility and get more consumers. Their robust software computerizes Reputation Management and offers a detailed report of online marketing act


Top Features of Bright Local

  • Google Local audit & competitor benchmark

  • Local Directory NAP Audit

  • Google My Business benchmark

  • social integration and Social Audit

  • Manual submission to 1400+ citation sites

  • Automated online ordering — no clunky CSV or email



Here are some Pros and cons to guide you better:


Pros


  • Great reporting tool, to send reports to clients.

  • Customer support at Bright Local is very responsive.

  • Frequent updates adds to additional functionality to the tool.

  • Easy on the pocket.


Cons

  • reports can be slow to run.

  • You can't manually add citations to reports.



Pricing


  • FREE TRIAL

  • SINGLE BUSINESS $29/month

  • MULTI BUSINESS $49/month

  • SEO PRO $79/month


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