How smart is your SEO Campaign | Episode04
Transcription of Podcast:
VOICE SEO, Hot or Not? Welcome, everyone to the last podcast in this weekly series of “How Smart is your SEO”. Next week, we are going to be going into different tactics. So this is the last podcast that we have on how smart is your SEO. Today's podcast is about Voice SEO, and it's an interesting one because you know, the other day also, I was talking about, uh, some of the things that we can expect about the future trends in SEO with one of my colleagues and, uh, we talked about voice SEO.
But the thing about voice SEO it's really not the future. In big numbers right now, you know, so if you look at some stats from, which I have taken from reputable news websites. 50% of all searches will be voice searches by 2020, 57% of smart home speaker owners have made a purchase using their device and 24% of smart home speakers use their device nearly every day. While 29% use it several times a day. So if you're just trying to assimilate you'll realize that, you know, this, this is a pretty big deal and, even if you kind of, the first stat, which I mentioned, 50% of all searches, even if that looks a little over the guff, but even then, right? These are very powerful numbers for a new habit of searching. If you are managing marketing or running your own business. So what is it that you need to do?
First of all, Which category are you in? If you are in the local business or travel or general news or current affairs. Local searches are already big, you know, so, uh, identify the, based on the category in which you are, there will be certain kind of, searches which people would be doing on the go or are when they're talking to digital assistants, in your category, first from you to identify that.
The second thing is that, when people are using voice, the way they go about describing the intent is very different. So for example, You would use a lot of questions when you're doing voice search. You would tend to use more long-tail, more conversational kind of, uh, language, right? When you are, when you are doing, when you're talking to a digital assistant, right? so you would say something like, when was, the Mona Lisa painted by Leonardo da Vinci? You know, you will actually ask a question. And, and not something like a day, a year in which the Mona Lisa was painted. So, uh, so that's, what I mean when I say that the, it's more conversational, it's more a long tail. So you have to appreciate that this is one of the big differences. And based on that you have to organize your content marketing and development. So, for example, including FAQs on your product pages and blogs is a very good idea because they include question keywords and they're quite short. It's very convenient for the search engines to actually pick them up and put it, up there or leave them out. You know, to someone who's doing a voice search, the FAQ-style format, it makes it easy for Google to pull content from your website and displayed as a rich snippet.
Now I use the word featured snippets. What does it mean? No? Featured snippets are actually selected search results that are featured on top of Google's organic results, below the ads. And it's an up nice box. And usually when people are doing, uh, a search. Basically you, Google is reading, reading out. Those featured the text in the featured snippet.
So if you have a, if you have a tool that can help you to understand that in your category, there are 100 keywords, which are those words that already have a featured snippet. And out of the remaining, which ones have a good volume, and hence that is opportunity to build content, which will land up in a featured snippet.
So that's the kind of analysis which is very relevant right now for tackling voice SEO other than that, there are very few tools which will help you to do justice, to voice SEO and analytics. I'm sure. Google and Bing and the other platforms have something up their sleeves with respect to, voice SEO. But for now, these featured snippet tools, right? that is one tool that helps you to, analyze the featured snippets. That's, that is a good, uh, tool. The other tool which can help you with respect to why says SEO is our keyword research tools, which help you to find out the conversational or the question oriented, searches in your category.
So that was it. I hope you like the podcast and, if you like this, do stay in touch with us. And, uh, for, especially for the, uh, for the podcasts which are happening in the next week, which are going to be around search engine marketing.