Boost Your Page to 1st Rank with Perfect SEO Automation
SEO (Search Engine Optimization) has become an inevitable factor for the digital properties of businesses. Organic search being most often the primary source of any website traffic, SEO is the key to improve a website’s overall searchability and visibility. In the era of digital transformation in all dimensions, and search engines getting smarter and more precise in ranking web pages, using the latest machine learning algorithms, SEO is no simple task and becoming tougher than ever before. SEO automation can make things a lot smoother and reduce the manual labor required for SEO and bring in far better results.
SEO automation involves automating various aspects of the SEO process using SEO automation tools and SEO automation Softwares. There are a number of tools and software existing today. Organizations are moving towards an AI-powered SEO to improve their SEO implementations. The AI SEO tools are capable enough to give data and insights to beat the advanced search engine algorithms today and thus win the competition in search engine ranking.
If you take the entire SEO process, it definitely is quite complex for all of it to be automated. But there are certainly many things that can be automated and the time saved by this automation can be spent on other tasks that require more creativity or human touch and cannot be accomplished by software machines yet. A wise choice of combination of SEO automation tools and Softwares serving various tasks can help you get the entire process of SEO job done in minimal time.
SEO PROCESS FLOWCHART
Why SEO Automation ?
SEO automation uses fully automated or semi-automated software or platforms to implement SEO strategies and allowing you to minimize the manual effort for the SEO process.
Here are a few reasons why you should consider SEO automation for your websites:
SEO automation is very economical and relatively cheaper.
SEO automation allows you to complete SEO tasks faster and with better results.
SEO automation allows you to handle several tedious and sluggish tasks like site audits, checking for broken links or keyword density, tags, and meta content on large websites, etc pretty easily and with better accuracy.
SEO automation gives you accurate and precise data on your keywords rankings.
Analyzing your competitors’ back links, keyword density, tags, and Meta content, etc becomes very easy with SEO automation tools and you can gain insight from what works for them and come up with your strategies.
SEO automation allows you to schedule your SEO tasks and helps save you time.
With the right SEO automation tools in place, you wouldn’t require a huge SEO team to get tasks done.
WHAT CAN YOU AUTOMATE ?
Automated SEO Audit
Automated SEO audits are quite helpful in saving a lot of time required for this complex process. Today, there are plenty of automated SEO tools that can provide you a detailed analysis of your website and provide recommendations for steps that can be taken to improve your ranking. These tools can provide a wealth of useful information and recommendations on various SEO parameters including title meta description, heading tags, image alt texts, number of backlinks, website performance score and so on.
Automating Influencer Research
Automamted Keyword & Backlink Monitoring
In the SEO process, monitoring for keywords and changes in your website’s backlink profiles is one of the most important as well as tedious tasks. Automating the keyword and backlink monitoring with SEO tools can save several hours of your monitoring tasks by providing you with a well-consolidated dashboard.
Automated Social Sharing
It is true that social sharing doesn’t really impact on any SEO metrics or your search engine ranking, but if you look at another way, it does open a lot of opportunities that can eventually lead to SEO benefits. For example, it can expose your content to bloggers or niche experts or other influencers and thus increase the chances for backlinks. Social media automation platforms can be used to schedule posts across social media networks.
Creating a marketing concept usually requires a lot of planning, collecting relevant information and understanding the target audience to build a customized marketing strategy. Automation tools are after all tools and cannot replace a talented marketer with experience in making decisions on these concepts.
Creating content and user experience that excites the target audience is a key factor to generate traffic to any site and turning the visitors to leads. A person who can understand and conceptualize the needs and pain points of target customers can create such an experience and no bots can do that.
Content marketing is an important SEO task and requires a Content Manager to come up with new ideas and topics to create engaging content that will be valuable to the target audience. An Outreach Manager would have to get placements and deliver this content on time as well.
While there are many tasks that can be automated, there is no doubt that we still need a human marketing manager to oversee the SEO strategic plans, implementations and decisions and make sure the automation tools and humans synchronize and work together to achieve the SEO goals.
WHICH PART OF SEO TASK NEEDS HUMAN ACTION ?
TOOLS FOR SEO AUTOMATION
SEMrush is an SEO tool used by businesses of all sizes to leverage automation for their SEO strategies. It can assist you with many of your SEO related tasks like keyword research, spying competitors keyword strategies, running an SEO audit on your pages, providing information on backlinking opportunities and much more.
Moz is an all in one SEO tool that makes your SEO, inbound marketing and content marketing easy. There are a lot of SEO tasks that you can accomplish with Moz including keyword research, site audits, rank tracking, backlink analysis and many more.
A complete SEO tool powered by seriously big data for all tasks related to SEO- website audits, competitor analysis, keyword research, and backlink analysis- all in one place.
Spyfu is a competitor analysis tool that allows you to search for any competitor and you can download their keywords to learn their SEO tricks and strategies and gain insights from them.
Serpstat Website SEO Checker is an SEO tool that allows you to identify the key metrics for your website or page. It gives you a plentiful list of SEO metrics, analysis, and tips. With this tool, in no time, you can check your website's SEO, analyze competitors and get powerful search analytics data- all in one place.
SEO WORDPRESS PLUGINS
Yoast SEO is the best and most trusted WordPress SEO plugin today. It is indeed a complete search engine optimization tool that helps you improve your website’s ranking. The plugin generates an XML sitemap for your website content automatically thus enabling the search engines to crawl your website much easier. It also gives an SEO score for your pages and gives recommendations to improve it and make your page more SEO friendly.
All in One SEO is a popular WordPress SEO plugin with an extensive set of tools to improve your website's SEO. The plugin allows you to add SEO title, meta tags, XML sitemaps, image sitemaps, and much more to make your pages SEO friendly.
SEOPress is one of the best WordPress SEO plugins with all the features you would want to make your webpages SEO friendly like adding meta title, meta description, open graph support, XML sitemaps, URL redirects, and more. It has a simple setup that allows beginners to get comfortable with it easily and at the same time provides advanced controls for experienced users.
Rank Math is a user-friendly WordPress SEO plugin that allows you to optimize your website for the search engines. You can easily add meta title, description, generate an XML sitemap, connect to Google Search Console, and many more. The plugin also allows you to control access to plugin features based on user roles.
WP Rocket is one of the best WordPress caching plugins available today on the market, that allows you to set up website caching without you having to worry about any technicalities.