.png)
Email automation allows you to send hundreds of emails to hundreds of customers easily without having to type in the content and enter recipients for each email. It is one of the most effective ways to reach the right customers with the right message at the right time.
Emails are a crucial channel for communication with customers in every business. Email marketing, undoubtedly, is one of the most effective channels to reach and engage with your potential customers with the added benefits of personalized and tailored messages based on each customer’s actions, that no other digital marketing tactics offer.
Email automation can be used for both marketing and transactional emails to send extremely user-specific messages in a more responsive way. With email automation tools, businesses can trigger smart email campaigns based on user’s actions. It also allows you to automatically follow up with customers and also gives more robust messaging opportunities. Email automation is thus a pressing priority for any smart company looking to reach their customers via emails.
WHAT IS EMAIL AUTOMATION?
Email automation is nothing but automating the process of sending emails. It allows you to send automated emails which are often referred to as triggered emails or behavior-driven emails, as a direct response to action made by users on your website or web app. Thus, you can use email automation to set up an automated email campaign once and then automatically send email messages to users when they meet a trigger.
Why Care about email automation?
Email automation is nothing but automating the process of sending emails. It allows you to send automated emails which are often referred to as triggered emails or behavior-driven emails, as a direct response to action made by users on your website or web app. Thus, you can use email automation to set up an automated email campaign once and then automatically send email messages to users when they meet a trigger.
email automation TOOLS
One of the most popular all‑in‑one Marketing Platform that gives you a number of tools for finding your customers, building an audience and helps in brand building. Mailchimp has one of the best email marketing platforms that allow you to create beautiful, professional and branded emails with an easy to use email builder with all the tools you need to automate your email efforts.
Drip is an email marketing automation tool that is specifically designed for eCommerce businesses. It has many features that come very handy for eCommerce email automation to build personalized experiences to customers and drive meaningful engagement to earn long term customer loyalty. With its behavior-based automation features, you can send your emails at the right time when it matters most to your customers.
Sendinblue is a cloud-based marketing communication software that supports email marketing and transactional email as well as other channels of marketing automation like, landing pages, SMS automation, Facebook ads and more.
ConvertKit is yet another great email automation tool that allows you to spend less time on email tasks. The tool allows you to send targeted content at the right time to the right people. It has a visual automation builder that lets you edit content seamlessly and build intuitive as well as powerful automation.
It is a complete marketing automation tool for email marketing, sales and CRM, and SMS automation. The email marketing automation is incredible and allows you to automate your email activities for broadcast emails, triggered emails, targeted emails, scheduled emails and autoresponders in just a few clicks. With this tool, you can easily create beautiful and personalized emails to your right audience.
How can AUTOMATION Help You ?
The AI-powered email automation tools offer immense opportunities for email marketing and getting in touch with your customers. Here are some of the key things AI can do for your email workflows.
-
AI can optimize subject lines of your emails for better click-throughs and track their performance to further optimize them over time.
-
AI-powered email automation tools can use pre-written copy or curated content, images, blog post snippets, etc to create emails optimized for high engagement rates.
-
AI extends the possibilities of personalization by fine-tuning personalization using predictive algorithms to predict the future behavior of customers based on previous interactions and data trends.
-
AI can take out the guesswork of choosing optimal time and frequency for sending automated emails by analyzing various data points.
Need of Human Interaction
However, let’s face it no amount of automation and artificial intelligence can replace the human touch in many instances
-
When it comes to creativity, bots cannot beat human and so is the case with creative mailer designs that need the human touch.
-
If you have automated your customer care emails, always have a human representative on the other end of your support address to answer your customers’ questions so that they get the best solutions for their grievances.
-
Even if you have automated email workflows, allow for human intervention whenever possible to ensure everything works as expected
