Google News is a very important pillar in Digital PR Strategy. Most of B2B Publishers tend to ignore this aspect of PR strategy since they find it to be less effective. Google News is a strong platform for news websites to get noticed and produce evergreen articles and blogs since it acts as a personalized feed for the user. Similar to Google Discover, Google News can recommend news articles as per your searches, if you've saved or bookmarked an article or are frequently searching for a certain topic.
Course Video
In this video, you will get a detailed understanding of:
- Keywords that you must 'look out for' while building content for Google News
- Tools that will help you find the right keywords
- Google Trends and how can you use it to find out which keywords are being hevily searched in your niche
-Why does Google News is so important for news sites and how a right built article and help in attracting traffic?
