Guest posts are blog posts written to be published for other websites. To put it straight, guest posts are a means to drive traffic on someone’s website by providing a trust factor to their services. Usually, you would find articles highlighted with bylines like ‘by the guest author’ or ‘contributor’ which signifies that it is a guest blog.
Guest Posts are a good way to monetize your writing skills. Although, the remunerations depend upon publications you are providing your services for. At times, guest post bloggers are paid in non-monetary ways like a backlink to their personal blog or to their social media accounts.
Benefits that you must reap by adopting to guest blogs!
Source: Sony SAB
Build a profile as an industry expert/thought leader
Grow your personal brand
Grow an audience (social followers, subscribers etc.)
Improve SEO performance
Build authoritative backlinks
Build relationships and drive new partnerships e.g. co-marketing partnerships, job offers
Drive referral traffic
Improve a company's brand awareness
Get more leads, users and even customers
6 Ways to Get Your Guest Posts Started
Set achievable goals: Know why you’re writing these blog posts. Set the target audience to whom you want to deliver the information.
Make it a realistic goal for the number of leads you could get in a day! Best practices would be referrals, SEO backlinks or traffic.
#How to find guest post target
Google Search Strings:
Write “keyword”+ “related term” for string search.
2.Google Reverse Image Search: Find a niche person in your category. For example, in marketing Noah Kagan writes a ton of guest posts
Find that person and select the image URL of the headshot of the author bio.
Select the URL and paste it in the Google images>Choose the 'camera' icon>Paste by image URL
3. Twitter Searches:
2. Choose business/industry oriented topics: Topics that are relevant to your business should be chosen by you for guest posts. Relevancy is essential in such a content piece. Guest posts must add value to your reader’s knowledge and time. Focus on what content the post blogger is getting to your business and not on which publication is covering it. Make sure the topic comes under an overarching umbrella.
3. Select a reputable blogging site: Once you’re ready with the content for your site look out for publications that are of good repute i.e. good domain authority, editorials and strong email marketing campaigns as this would itself pitch your content to your audience.