Publishers can create Web Stories that contain interactive experiences like quizzes or polls. The publisher can integrate these experiences with a backend service to collect user responses. Google offers publishers a backend service in accordance with Google’s API terms of service to make it easier for them to create interactive Stories. Web Stories that use Google’s services might store your responses so the Story can display how users respond.
 

There are several benefits that Google Web Stories can add to your brand.
1. Your Web Stories are YOURS!
You can create, edit, and publish your stories to your website. You can even publish them to your social accounts using tools like MakeStories. 

2. Not Time-Bound
Web stories last as long as your web page exists. You get to decide the duration. 

3. Reaches a wider audience than social media
Content creation is very competitive today and one of the key objectives is to have a large reach. Google Web Stories aids inbound marketing efforts. 

4. Faster Page Loading
When website pages load faster, Google accounts for this in its algorithm. This aids in ranking your page higher on search engine results.

5. Monetize Web Stories
Creating stories for the web is an engaging way to interact with your users. It is also a great source of revenue generation. 

6. Real-Time Notification to Users
There is a ‘live story’ attribute on a Web Story. Adding a new page sends out real-time notifications to users. This feature is particularly useful for brands announcing new developments and breaking news.