Audience Behaviour & Targeting For Publishers

Managing your business's online image and repute is very crucial. Painting a positive image of your brand and being constantly in touch with your audience is necessary in today's cut-throat competitive market. But it's not that simple as it seems. A lot of news sites get lost while marking their audience conversations, mentions and brand conversations online and do nothing to reach out to them. 
Knowing your audience in such case because very important. Through tools like Google Analytics you can easily figure out your audience demographic and target them similarly in future.