It's no secret that content is the battlefront where the SEO wars of 2021 are going to be fought.
Watch this video to get some fresh tips. Included in this video are aspects like
1. Writing to answer the intent : How to 'really get' what the user wants
Audience intent is the term used to describe the purpose of an online search. It’s the reason why someone conducts a specific search. After all, everyone who does an online search is hoping to find something. Is someone searching because they have a question and want an answer to that question? It’s crucial to ensure that the content you’re writing fits both the terms people are searching for, as well as the search intent of your audience. Make sure your post or page is informational, when people are searching for information. But lead people to your landing page.
2. Using semantically related keywords to build the topicality of your content
Semantics is a branch of linguistics concerned with deriving meaning from words. Semantically related keywords are simply words or phrases that are related to each other conceptually. “Semantic search” is the idea that when modern search engines look for web pages to rank, they don’t only look for matching keywords, but they attempt to identify the intent and deeper meaning of a search based on each of the words used in the query.
From the SEO side, having more semantically related keywords means that your web pages provide more contextual background on a topic and therefore they can perform better in search results. Google will be able to make connections between the semantically related topics that your content covers and understand the bigger picture of how your information answers the questions that are being searched.
The keywords and phrases your audience uses to find information should be a top priority within your content strategy. Keyword-focused content is designed to fill keyword gaps in your strategy to drive more organic traffic to your website. Building keyword-focused pages also improves the topical authority of your website, signaling to search engines that you’re an authority in your space.
3. Taking care of the visual appeal of the article
Visuals can be very useful in relating information. There is some information that is simply too difficult to put into the right words. Using visual aids can help to make the content a bit easier to understand. Try using images throughout the document. Depending on the topic, visuals such as graphs, maps, photos, and infographics can be used to help get your message across.
The visual appeal of an article is important as a reader may simply pass by an article that does not catch their eye. Taking the time to ensure that the article that you create are visually appealing is one of the best ways to improve traffic to your website.
4. Featured snippets - the 'new boy' in town
Featured snippets are brief excerpts from a webpage that appear in Google's search results in order to quickly answer a user's question. Featured snippet content is automatically pulled from pages that have been indexed by Google. The most common forms of featured snippets are definitions, lists, steps, and tables.
The content on the pages Google is selecting to display featured snippets for queries tends to be longer (1,600+ words), readable by a large audience, positive in its sentiment, and formal in its tone. This makes sense, given that featured snippets are generally pulled from pages that already rank on the first page of Google, which usually exhibit good readability characteristics, and often use a longer word count to sufficiently cover topics.
5. Trend Spotting
Trends come and go at a fast pace, but if you’re a marketer, it’s important to stay on top of trending content as it can give you an edge. There’s always room for improvement – especially when trends come and go, and change is the norm. Discovering trending content your audience will love can keep you a step ahead of the competition and make you even more successful. Many tools and tricks are available to help you discover trending content, but you need to make the content you develop appeals to your target audience.
6. Guest posting : The 'uncrowned' king of link building
Guest blogging is one of the oldest and effective strategies to create natural links targeted for better SEO ranking. You can use guest posting techniques to grow backlinks to your site. Remember, high-quality backlinks alone will not get you to page one of Google. You should use a blend of SEO strategies to help grow your rankings.
7. Growth Of Video and Image Search - The latest stats
62% of Millennials desire the ability to visually search over any other new technology, and the likes of Google have already developed significant capabilities in this area. The future of search will be about pictures rather than keywords and the move towards visual search is not going unnoticed. Our culture is already dominated by visuals, so it seems natural that we would use visuals to increase engagement. After all, when we shop offline, we rarely start with text. Visuals bring that sense of discovery to the online world.
8. Getting engagement on links shared on social media
Social media does not directly contribute to SEO ranking, but the links you share across social platforms increase brand exposure and increase what is called your EAT score. EAT has a direct impact on rankings and has started playing a major role in recent ranking algorithm changes.
9. Writing to cater voice search
Voice search is different from a more traditional search for many reasons, not least of which is that we do not always type the same way we talk. With voice search, you may be more casual with your actual verbiage, but more detailed in your search knowing you must be more specific with this medium. Developing “voice friendly” answers to these questions thoroughly and concisely should be the core of your efforts to improve your results and connect you with the prospective students who are looking for the things your institution has to offer.
10. Internal Linking : Often the lowest hanging fruit which tends to get ingnored.
Nearly every article on internal linking starts with a discussion of how complicated yet how important the subject matter is. On the one hand, internal linking is such a simple concept, and everyone should be doing it. On the other hand, the theory, process, and best practices of internal linking get extraordinarily complex. With internal linking the great thing is, you’ll experience a stronger link profile and better SEO by consistent internal linking. It’s even worth it to go back and audit your old content to make sure it has sufficient internal linking.
We have covered all the above points in this single video.
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